Exploring the Journey of Luxury: Our Diamond Business

💎 Unearthing Eternity

The Story of Our Diamonds
From the depths of the Earth to the hands of the world’s most discerning collectors, our diamonds follow a journey of fire, time, and artistry. At 99.N, every gem is more than beautiful—it is an heirloom of the Earth itself.

1. Geological Discovery

Where Time Begins
Our story begins in the diamond-rich soils of Tanzania, one of the most storied diamond territories in the world. Here, our experts use satellite imaging, geophysical mapping, and soil testing to identify ancient kimberlite pipes—volcanic conduits that carried diamonds to the surface over a billion years ago. These sacred grounds are where nature has hidden its rarest marvels.


2. Ethical Extraction

Precision Meets Respect
At our open-pit mining sites, we excavate with care and sustainability. Advanced machinery gently removes layers of earth to access the kimberlite, while minimizing environmental disruption. Unlike mass operations, our mining is rooted in balance—between progress and preservation, between profit and purpose.


3. Diamond Recovery

Technology in Harmony with Nature
The mined ore undergoes a series of careful separations: crushing, washing, and dense media processing. Through x-ray fluorescence technology, diamonds are identified by their unique carbon signature and air-jetted into protected chambers—never harmed, never lost. It’s a high-precision process, where each diamond is retrieved as though it were a secret waiting to be revealed.


4. Expert Sorting

The First Glimpse of Brilliance
Our gemologists examine each rough stone by hand, analyzing structure, clarity, and color. Some, like our iconic 220-carat raw diamond, are so rare they remain uncut—preserved as timeless investments. Others move to the next chapter, ready to be transformed by human craftsmanship.


5. Masterful Cutting & Polishing

Art Inspired by Nature
Each cut begins with a vision: how to unleash a diamond’s inner fire. It may take weeks to design the perfect cut and months to execute it. Our master artisans use diamond-dusted tools to reveal a brilliance only nature could have hidden. From the untouched 45ct rough to our flawless 30ct round brilliant, every gem reflects a singular dedication to excellence.


6. Responsible Legacy

Luxury With Integrity
Our diamonds are fully traceable—from Earth to elegance. 99.N is committed to ethical sourcing, fair labor, and community support across our mining operations. Every stone tells a story, not just of geological beauty—but of human dignity, transparency, and sustainability.


Crafted by Nature. Perfected by 99.N.

This is more than mining. This is the transformation of time into treasure.
Explore our curated collection—where each diamond is a chapter in the Earth’s eternal history.